Researchers
Žnideršić-Kovač, Ružica
Results 1-20 of 24
| Issue Date | Title | Author(s) | Type | Мp-cat. |
|---|---|---|---|---|
| 2016 | OPINION LEADERS - OPPORTUNITY OR THREAT FOR THE COMPANY | Marić, Dražen   ; Kovač Pečkai Žnideršić, Ružica ; Grubor, Aleksandar | Conference Paper | Mp. category will be shown later |
| 2016 | Osvajanje izgubljenih potrošača | Kovač Pečkai Žnideršić, Ružica ; Zelenović J; Kovač Žnideršić R | Article | 51M51 |
| 2016 | Consumer socialization of children in modern family | Kovač Pečkai Žnideršić, Ružica ; Leković, Ksenija | Article | 51M51 |
| 2015 | Application of health and taste attitude scales in Serbia | Grubor, Aleksandar ; Đokić, Nenad ; Đokić, Ines ; Kovač Žnideršić, Ružica | Article | 22M22 |
| 2015 | C-2-C market relations and word of mouth | Grubor, Aleksandar ; Kovač Pečkai Žnideršić, Ružica ; Marić, Dražen | Article | 24+M24+ |
| 2014 | Promotion of organic food in Serbia - implications from organic food consumers' profile research | Đokić, Ines ; Đokić, Nenad ; Pavlović, Natasa ; Kovač Pečkai Žnideršić, Ružica | Article | 24M24 |
| 2014 | WORD OF MOUTH AND CUSTOMER-TO-CUSTOMER INTERACTIONS | Grubor, Aleksandar ; Kovač Pečkai Žnideršić, Ružica ; Marić, Dražen | Conference Paper | Mp. category will be shown later |
| 2014 | Organic food preferences: significance of socio-demographic and attitudinal market segmentation variables | Kovač Pečkai Žnideršić, Ružica S. ; Đokić, Ines K. ; Đokić, Nenad | Conference Paper | Mp. category will be shown later |
| 2014 | The impact of unethical promotion of the pharmaceutical industry on drug consumer's behaviour | Kovač Pečkai Žnideršić, Ružica ; Zelenović, Jelena | Article | 52M52 |
| 2014 | The impact of loyalty to the reaction of consumers in situation of lack of supplies | Kovač Pečkai Žnideršić, Ružica ; Grubor, Aleksandar ; Milićević, Nikola ; Leković, Ksenija | Article | 51M51 |
| 2014 | Acceptance of food with "health claims" in Serbia - consumers` profile research and recommendations for promotion | Grubor, Aleksandar ; Đokić, Nenad ; Milićević, Nikola ; Kovač Žnideršić, Ružica | Article | 23M23 |
| 2014 | Acceptance of food with health claims in Serbia | Kovač Pečkai Žnideršić, Ružica ; Grubor A; Đokić N; Milićević N; Kovač Žnideršić R | Article | 23M23 |
| 2014 | IMPULSIVE CONSUMER BEHAVIOR | Kovač Pečkai Žnideršić, Ružica ; Marić, Dražen ; Grubor, Aleksandar | Conference Paper | Mp. category will be shown later |
| 2014 | Organic food preferences: significance of sociodemographic and attidunal market segmentation variables | Kovač Pečkai Žnideršić, Ružica ; Kovač Žnideršić R; Đokić I; Đokić N | Conference Paper | Mp. category will be shown later |
| 2013 | Ethical Consumer Behaviour in Marketing | Kovač Pečkai Žnideršić, Ružica ; Suzana Salai; Grubor, Aleksandar ; Marić, Dražen | Article | 51M51 |
| 2013 | Ethical consumer behavior in marketing | Kovač Pečkai Žnideršić, Ružica ; Kovač Žnideršić R; Marić D; Salai S; Grubor A | Article | 51M51 |
| 2013 | Gender differences and influence on ethical behaviour of consumers | Kovač Pečkai Žnideršić, Ružica ; Marić, Dražen | Article | 51M51 |
| 2013 | Impulsive consumer behavior | Kovač Pečkai Žnideršić, Ružica ; Kovač Žnideršić R; Marić D; Grubor A | Conference Paper | Mp. category will be shown later |
| 2012 | Knowledge as the power of new consumers in the global environment | Kovač Pečkai Žnideršić, Ružica ; Grubor, Aleksandar ; Suzana Salai; Marić, Dražen | Conference Paper | Mp. category will be shown later |
| 2012 | Social marketing in creating the competative advantage of companies in the Republic of Serbia | Kovač Pečkai Žnideršić, Ružica ; Grubor A; Salai S; Kovač Žnideršić R; Marić D | Conference Paper | Mp. category will be shown later |