| Issue Date | Title | Author(s) | Type | Мp-cat. |
| 2025 | Analyzing the Influence of Commercial Partnerships on the Authenticity of Tourism Content Created by Influencers | Ivana Ercegovac ; Tankosić, Mirjana  | Conference Paper | |
| 2025 | DIGITAL RITUALS AND EVERYDAY NARRATIVES: A VISUAL ANTHROPOLOGY OF SHORT-FORM VIDEO CULTURE | Ercegovac, Ivana ; Srncova, Romana; Mohamed Alhanaee, Fajar | Article | |
| 2025 | Cultural Narratives in Animation: Exploring Emirati Life Through Freej | Ercegovac, Ivana ; Srncova, Romana; Alraeesi, Fatima Hassan | Article | |
| 2025 | Digital Innovations for Sustainable Tourism Management | Ercegovac, Ivana ; Tankosić, Mirjana ; Simeunović Bajić, Nataša  | Book parts | |
| 2024 | Strategic Approaches to Enhancing Business Communication Efficiency in the Era of Digital Transformation. | Tankosic, Mirjana ; Ivana Ercegovac  | Conference Paper | |
| 2024 | Community Segregation on Social Media: Notion of Othering in Virtual World | Ivana Ercegovac ; Tankosic, Mirjana  | Book parts | |
| 2024 | Impact of Electronic Data Interchange on Business Communication and Communication Strategy Evolution in the Digital Age | Tankosić, Mirjana ; Ercegovac, Ivana  | Conference Paper | |
| 2024 | From Content Creators to Business innovators: Examining the role of youtube influencer channels in shaping entrepreneurial opportunities | Ivana Ercegovac ; Tankosic, Mirjana ; Vlahovic, Andrea | Conference Paper | |
| 2024 | Man-Computer Gestalt And The Noosphere Theory: Will The Computer Be Humanized Or The Man Computerized? | Ivana Ercegovac ; Milivojević, Tatjana; Manić, Ljiljana | Article | |
| 2024 | The Evolution of Social Media Influencer Culture and Its Impact on Traditional Media: Literature Review | Ivana Ercegovac ; Tankosic, Mirjana ; Bajic, Simeunovic Natasa | Article | |
| 2023 | The Role of Human Oversight, Collaboration, and Transparency in AI-Powered Journalism | Ivana Ercegovac ; Tankosic, Mirjana ; Bajić, Simeunović Nataša | Other | |
| 2023 | Cultural and Mediatized Memory of Young Generations in Serbia: Transmitted Images from the Yugoslav Past | SIMEUNOVIĆ BAJIĆ, Nataša ; ERCEGOVAC, Ivana ; MILINKOV, Smiljana  | Article | |
| 2023 | Exploring the Ethical Dimensions of Influencer Communication in the Fashion Industry | Ivana Ercegovac ; Tankosic, Mirjana  | Conference Paper | |
| 2023 | The role of women in the production and distribution of series in Yugoslavia : creators of socialist cultural heritage | Milosavljevic, Ilija ; Ercegovac, Ivana ; Carroll, Anna | Article | |
| 2023 | Exploring binge-watching, agenda setting and the transformation of video consumption: A comprehensive literature review | Ercegovac, Ivana ; Ercegovac, Aleksandra | Article | |
| 2023 | Macroanalysis of the Impact of Electronic Data Interchange in Business Communication and the Evolution of Communication Strategies in the Digital Age | Tankosic, Mirjana ; Ivana Ercegovac  | Conference Paper | |
| 2023 | Unraveling the Narrative Structures in YouTube Vlogs: A Qualitative Content Analysis | Vlahovic, Andrea; Ivana Ercegovac ; Tankosic, Mirjana  | Article | |
| 2023 | The (d)Evil’s Portrayal in Hollywood Cinema and Television: Investigating the Socio-Cultural Context Through Popular Productions | Ivana Ercegovac  | Article | |
| 2022 | Non-standard forms of employment in creative industries | Tankosic, Mirjana ; Manic, Ljiljana ; Ercegovac, Ivana  | Article | |
| 2022 | Influence of two-step flow theory supported by neuromarketing methods on consumers perception – the theoretical overview | Ercegovac, Ivana ; Tankosic, Mirjana ; Grilec, Alica | Conference Paper | |