Researchers
Popović Šević, Nevenka
Results 1-20 of 66
| Issue Date | Title | Author(s) | Type | Мp-cat. |
|---|---|---|---|---|
| 2025 | The Impact of Artificial Intelligence on Management and Marketing in Media | Popović Šević, Nevenka   ; Slijepčević, Milica ; Ašanin Gole, Peđa | Conference Paper | Mp. category will be shown later |
| 2025 | AI adoption in higher education: Exploring attitudes and perceived benefits between users and non-users | Popović Šević, Nevenka ; Šević, Aleksandar; Slijepčević, Milica ; Krstić, Jelena | Article | 21M21 |
| 2025 | The Role of Artificial Intelligence in the Modern Approach to Neuromarketing | Radojević, Ivana; Slijepčević, Milica ; Popović Šević, Nevenka | Book parts | Mp. category will be shown later |
| 2024 | Exploring the Nexus of Perceived Organizational CSR Engagement, Job Satisfaction, Organizational Pride, and Involvement in CSR Activities: Evidence from an Emerging Economy | Slijepčević, Milica ; Popović Šević, Nevenka ; Krstić, Jelena ; Rajić, Tamara ; Ranković, Milan | Article | 21M21 |
| 2024 | Empowering Innovation in Higher Education: The SMART4FUTURE Approach to Cultivating Entrepreneurial Ecosystems and Advancing Smart Technology Integration | Ilić, Milena ; Valentin Kuleto ; Stojanović, Nina ; Savić, Branko; L. Mihoreanu; Šević, Popović Nevenka ; M.P. Bosonnet; Miletić, L. | Conference Paper | Mp. category will be shown later |
| 2024 | New trends in the implementation of neuromarketing at higher educational institutions | Popović Šević, Nevenka ; Slijepcević, Milica ; Radojević, Ivana | Conference Paper | Mp. category will be shown later |
| 2023 | Uticaj CSR aktivnosti na stavove korisnika osiguravajućih kompanija pri kupovini usluge osiguranja | Šević, Popović Nevenka ; Milica Slijepčević ; Predrag Ašanin; Milena Ilić | Article | 51M51 |
| 2023 | The Interplay of Attitudes and Effectiveness: A Study on Financial Education among Young People in the Republic of Serbia | Kuleto, Valentin ; Đokić, Danica; Popović Šević, Nevenka ; Ilic, Milena ; Stojaković, Dušan ; Talaghir, Laurentiu-Gabriel; Rusu, Georgiana | Article | 23M23 |
| 2023 | Sustainability 2.0: The Role of Neuromarketing and Organizational behaviour | Kuleto, Valentin ; Ilić, Milena ; Ranković, Marko ; Nevenka Popović Šević ; Gurgu, Elena | Article | 23M23 |
| 2023 | Veštačka inteligencija u efikasnijoj primeni marketinga na različitim multimedijalnim platformama | Šević, Popović Nevenka ; Aleksandar Šević; Maja Radulović Petrović | Conference Paper | Mp. category will be shown later |
| 2023 | Influence of CSR activities on opinions of insurance service users when purchasing insurance | Slijepčević, Milica ; Popović-Šević, Nevenka ; Ašanin, Gole; Ilić, Milena | Article | 51M51 |
| 2022 | Information and communication technologies-supported work from home. NEW TRENDS IN DIGITAL TRANSFORMATION | Ilić, Milena ; GAVRILOVIĆ P; POPOVIĆ ŠEVIĆ Nevenka ; SLIJEPČEVIĆ Milica | Monograph | Mp. category will be shown later |
| 2022 | Practical implementation of neuromarketing in different business industries: challenges and trends | Popovic Sevic, Nevenka ; Slijepcevic, Milica ; Radojevic, Ivana | Article | 23M23 |
| 2022 | Investigating the relationship between quality, loyalty, and personal relationship in the banking sector: An analysis of micro, small and medium-sized enterprises in Serbia | Slijepčević, Milica ; Popović-Šević, Nevenka ; Pantic, Popovic Sanja ; Šević, Aleksandar | Article | 24M24 |
| 2022 | Analyzing the Banking Business: Relevance of Service Value for the Satisfaction and Loyalty of Consumers | Šević, Aleksandar; Zečar, Jelena ; Nešić Tomašević, Ana ; Popović Šević, Nevenka ; Slijepčević, Milica ; Dudić, Branislav | Article | 21a+M21a+ |
| 2022 | The impact of advertising messages on school children through age, branded products and trust | Popovic-Šević, Nevenka ; Ilić, Milena ; Šević, Aleksandar | Article | 51M51 |
| 2022 | Digital marketing in public institutions of culture and art in the Republic of Serbia | Savić, Danijel; Popović-Šević, Nevenka | Article | 24M24 |
| 2022 | Unity of Experience in Digital Marketing Paper: The Example of the Gaming Company Fnatic | Kanazir, Stefan; Kuleto, Valentin ; Sevic, Nevenka Popovic ; Ilic, Milena ; Vukovic, Vladimir; Pantic, Marija | Conference Paper | Mp. category will be shown later |
| 2022 | Marketing pristup ženskom preduzetništvu u kreativnim industrijama Srbije | Šević, Popović Nevenka ; Milena Ilić, ; Dušan Stojaković | Book parts | Mp. category will be shown later |
| 2022 | Relative importance of Neuromarketing in Support of Banking Service Users | Slijepčević, Milica ; Popović Šević, Nevenka ; Radojević, Ivana; Šević, Aleksandar | Article | 51M51 |