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The Effect of AI-Driven Personalisation in In-Game Advertising on Player Engagement and Purchase Intentions
[2025]
Baltezarević, Radoslav 
; Baltezarević, Ivana
Political Marketing in Digital Games: ‘Game Over’ for Traditional Political Marketing Methods
[2019]
Baltezarevic, Radoslav ; Baltezarevic, Borivoje ; Baltezarevic, Vesna ; Piotr Kwiatek; Baltezarevic, Ivana
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