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The role of digitization in brand strategy : impact on brand performance in the hobby industry
| Title: | The role of digitization in brand strategy : impact on brand performance in the hobby industry | Authors: | Dašić, Toma; Mihić, Svetlana   ; Spasić, Kristina |
Issue Date: | 2025 | Publication: | Science - International journal | ISSN: | 2955-2036 SCIENCE International Journal (Macedonia) Search Idenfier2955-2044 SCIENCE International Journal (Macedonia) Search Idenfier |
Publisher: | Macedonia, Skopje : Institute of Management and Knowledge | Type: | Article | Collation: | vol. 4 br. 4 str. 73-79 | DOI: | 10.35120/sciencej040473d | URI: | https://enauka.gov.rs/handle/123456789/1021617 https://redun.educons.edu.rs/handle/123456789/1306 |
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