CRM in the function of improving customer satisfaction and loyalty in the banking market

Marko Pavlović; Milijanka Ratković; Saša Marković; Marijana Milunović; Jelena Premović

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Title:	CRM in the function of improving customer satisfaction and loyalty in the banking market
Authors:	Marko Pavlović; Milijanka Ratković; Saša Marković; Marijana Milunović ; Jelena Premović
Issue Date:	2025
Publication:	International Conference ACCHE Annual conference on Challenges of Contemporary Higher Education, organized by The Higher Education Technical School of Professional Studies in Novi Sad, Kopaonik, Serbia
Type:	Conference Paper
URI:	https://enauka.gov.rs/handle/123456789/1022755
Metadata source:	(Preuzeto iz ORCID-a) Milunović, Marijana
M-category:	Mp. category will be shown later

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