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Dilemmas and Challenges in Implementing Integrated Marketing Communications in the Sports Market
| Title: | Dilemmas and Challenges in Implementing Integrated Marketing Communications in the Sports Market | Authors: | Ratković, Milijanka   ; Kos Kavran, Andrijana; Lesjak, Miha |
Issue Date: | 2024 | Publication: | Contemporary Trends in Sport and Physical Education - Second International Scientific Conference Sporticopedia - Sports Media and Business 2024, Belgrade, Serbia, November 8-9, 2024 Edition Sporticopedia |
ISSN: | 3009-4704  Search Idenfier |
Publisher: | Belgrade : Faculty of sport University „UNION – Nikola Tesla“ | Type: | Conference Paper | ISBN: | 978-86-6385-065-1 Search Idenfier |
Collation: | vol. 2 br. 1 str. 265-284 | DOI  : | 10.58984/smbic240201265r | VBS COBISS: | 186153737 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/186153737#izum.si https://enauka.gov.rs/handle/123456789/1027382 |
M-category: | Mp. category will be shown later |
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