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eNauka >  Results >  THE STRATEGIC INTEGRATION OF ARTIFICIAL INTELLIGENCE IN MARKETING: PREDICTIVE ANALYTICS AND PERSONALIZATION - THE CASE OF MERCEDES-BENZ
Title: THE STRATEGIC INTEGRATION OF ARTIFICIAL INTELLIGENCE IN MARKETING: PREDICTIVE ANALYTICS AND PERSONALIZATION - THE CASE OF MERCEDES-BENZ
Authors: Milovanović, Mirjana  ; Novaković, Vesna
Issue Date: 2025
Publication: EMC Review - Časopis za ekonomiju - APEIRON
ISSN: 2232-9633 Časopis za ekonomiju i tržišne komunikacije- Economy and Market Communication Review (Bosnia and Herzegovina) Search Idenfier
Type: Article
Collation: vol. 29 br. 2
DOI: 10.7251/emc250v144m
WoS-ID: 001550585300010
URI: https://enauka.gov.rs/handle/123456789/1042710
Metadata source: (Preuzeto iz CrossRef-a) Milovanović, Mirjana
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