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| Title: | The New Marketing Management Approach: The Glocal Prosumer | Authors: | NIKOLIĆ, SLAVKA; Tumbas, Pere  ; KOSTREŠ, MILICA  ; STANKOVIĆ, JELENA |
Issue Date: | 2013 | Publication: | Challenges for the Future - Engineering Management (Chapter VI) | Publisher: | Faculty of Technical Sciences (Novi Sad, Serbia), Fraunhofer IAO (Stuttgart, Germany) and DAAAM International (Vienna, Austria). | Type: | Book parts | ISBN: | 978-3-902734-01-3  Search Idenfier |
Collation: | str. 103-126 | URI: | https://enauka.gov.rs/handle/123456789/146768 | URL: | http://www.robertfreund.de/blog/wp-content/uploads/2014/05/anisic-freund-susic-2013.pdf | Metadata source: | Migrirano iz RIS podataka | M-category: | Mp. category will be shown later |
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