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The necessity to adjust traditional integrated marketing communications tools and techniques to new global trends
| Title: | The necessity to adjust traditional integrated marketing communications tools and techniques to new global trends Neophodnost prilagođavanja tradicionalnih sredstva i tehnika integrisanih marketinških komunikacija novim globalnim trendovima |
Authors: | Matović, Vladimir   ; Knežević, Miroslav ; Brankov, Tatjana |
Issue Date: | 2015 | Publication: | Ekonomika | ISSN: | 0350-137X Ekonomika Search Idenfier |
Type: | Article | Collation: | vol. 61 br. 4 str. 141-154 | DOI: | 10.5937/ekonomika1504141m | URI: | https://enauka.gov.rs/handle/123456789/322383 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/3942 |
URL: | https://scindeks-clanci.ceon.rs/data/pdf/0350-137X/2015/0350-137X1504141M.pdf | Metadata source: | Migracija | M-category: | 52M52 |
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