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Integrated marketing of new product trough brand partership: Case study of brand partnership between brands Disney and Patelina
| Title: | Integrated marketing of new product trough brand partership: Case study of brand partnership between brands Disney and Patelina | Authors: | Slobodan Vasilić; Vuković, Andrea   |
Issue Date: | 2016 | Publication: | ECIN 2016: International economics and management conference | Publisher: | Ekonomski institut, Srbija | Type: | Conference Paper | ISBN: | 978-86-7329-100-0  Search Idenfier |
Collation: | vol. 1 br. 1 str. 187-195 | URI: | https://enauka.gov.rs/handle/123456789/327759 | Metadata source: | Migrirano iz RIS podataka | M-category: | Mp. category will be shown later |
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