From Marketing Myopia to Contemporary Marketing: Transformations in Marketing in the Context of Digitalization and Sustainability

Rakić, Beba R.; Rakić, Mira R.

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Title:	From Marketing Myopia to Contemporary Marketing: Transformations in Marketing in the Context of Digitalization and Sustainability
Authors:	Rakić, Beba R. ; Rakić, Mira R.
Issue Date:	2017
Publication:	Integration of Traditional, Digital, Co-Creative and Sustainability-Oriented Mindsets Inside Actors in Contemporary Marketing
Publisher:	Amazon Digital Services LLC
Type:	Book parts
URI:	https://enauka.gov.rs/handle/123456789/331300
URL:	https://www.amazon.com/Marketing-Myopia-Contemporary-Transformations-Digitalization-ebook/dp/B06WGV26DT
Metadata source:	Migrirano iz RIS podataka
M-category:	Mp. category will be shown later

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