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Integrated marketing communications paradigm in digital environment: The five pillars of integration
| Title: | Integrated marketing communications paradigm in digital environment: The five pillars of integration | Authors: | Rakić, Beba R. |
Issue Date: | 2010 | Publication: | Megatrend revija/Megatrend Review | ISSN: | 1820-3159 Megatrend revija Search Idenfier |
Type: | Article | Collation: | vol. 11 br. 1 str. 187-204 | URI: | https://enauka.gov.rs/handle/123456789/452257 | Metadata source: | Migrirano iz RIS podataka | M-category: | 51M51 |
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