Rezultati

eNauka >  Results >  Differences in preferences of various advertising appeals according to gender
Title: Differences in preferences of various advertising appeals according to gender
Authors: Filipović, Jelena  ; Đorđević, Aleksandar  
Issue Date: 2012
Publication: EMarketing Theory Challenges in Emerging Societies EMAC [European Marketing Academy] CEE [Central and Eastern Europe] Regional Conference Marketing Theory Challenges in Emerging Societies
Publisher: Beograd : Centar za izdavačku delatnost Ekonomskaog fakulteta = Belgrade : Faculty of Economics of the University of Belgrade - Publishing Centre
Type: Conference Paper
ISBN: 978-86-403-1240-0 Search Idenfier
Collation: str. 69-75
VBS COBISS: 44637967
URI: https://enauka.gov.rs/handle/123456789/547172
https://plus.cobiss.net/cobiss/sr/sr/bib/44637967#izum.si
Note: Nije dostupno u elektronskoj formi
M-category: 
Mp. category will be shown later

Pronađi DOI


Google ScholarTM

Rezultati na eNauka su zaštićeni autorskim pravima i sva prava su zadržana, osim ako nije drugačije naznačeno.