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eNauka >  Rezultati >  Differences in preferences of various advertising appeals according to gender
Naziv: Differences in preferences of various advertising appeals according to gender
Autori: Filipović, Jelena  ; Đorđević, Aleksandar  
Godina: 2012
Publikacija: EMarketing Theory Challenges in Emerging Societies EMAC [European Marketing Academy] CEE [Central and Eastern Europe] Regional Conference Marketing Theory Challenges in Emerging Societies
Izdavač: Beograd : Centar za izdavačku delatnost Ekonomskaog fakulteta = Belgrade : Faculty of Economics of the University of Belgrade - Publishing Centre
Tip rezultata: Konferencijski rad
ISBN: 978-86-403-1240-0 Pretraži identifikator
Kolacija: str. 69-75
VBS COBISS: 44637967
URI: https://enauka.gov.rs/handle/123456789/547172
https://plus.cobiss.net/cobiss/sr/sr/bib/44637967#izum.si
Napomena: Nije dostupno u elektronskoj formi
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