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| Title: | Star wars and the quest for galactic brand domination in a galaxy far, far away | Authors: | Alcántara-Pilar, Juan Miguel; Navarro-Rodriguez, Elena; Kalinić, Zoran   ; Liébana-Cabanillas, Francisco |
Issue Date: | 2023 | Publication: | Globalization and Higher Education in Economics and Business Administration GEBA 2023 | Publisher: | Laşi : Alexandru Ioan Cuza University, Faculty of Economics and Business Administration in Lasi | Type: | Conference Paper | Collation: | str. 42 | VBS COBISS: | 133581577 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/133581577#izum.si https://enauka.gov.rs/handle/123456789/869303 |
M-category: | Mp. category will be shown later |
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