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Designing a sustainable brand by engaging brand-consumers' collaboration Generation Z co-creators and influencers in Serbia
| Title: | Designing a sustainable brand by engaging brand-consumers' collaboration Generation Z co-creators and influencers in Serbia | Authors: | Mamula Nikolić, Tatjana   ; Perčić, Karolina; Nećak, Mirjana |
Issue Date: | 2022 | Publication: | Marketing | ISSN: | 0354-3471 Marketing Search Idenfier |
Publisher: | Beograd : Srpsko udruženje za marketing | Type: | Article | Collation: | vol. 53 br. 1 str. 37-50 | DOI: | 10.5937/mkng2201037M | URI: | https://enauka.gov.rs/handle/123456789/870593 | URL: | http://www.sema.rs/repository/download/marketing-vol-53-no-1.pdf | Metadata source: | (Preuzeto iz CrossRef-a) Mamula Nikolić, Tatjana | M-category: | 51M51 |
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