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Title: Brand mangement on the example of “Adidas AG“
Authors: Radaković, Milan  ; Turčinović, Željko  ; Gavrilović, Ana  
Issue Date: 2023
Publication: The Book of Proceedings - First International Scientific Conference Sporticopedia - Sports Media and Business 2023, SMB2023, Belgrade, Serbia, October 13-14, 2023.
Publisher: Belgrade : University "Union – Nikola Tesla" Faculty of sport
Type: Conference Paper
ISBN: 978-86-6385-049-1 Search Idenfier
Collation: vol. 1 br. 1 str. 199-216
DOI 10.58984/smbic2301199r
VBS COBISS: 135057161
URI: https://plus.cobiss.net/cobiss/sr/sr/bib/138799625#izum.si
https://enauka.gov.rs/handle/123456789/895626
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