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Theoretical Approach to Big Data Analytics and Neuromarketing: Advances in Understanding Consumer Trends
| Title: | Theoretical Approach to Big Data Analytics and Neuromarketing: Advances in Understanding Consumer Trends | Authors: | Kuş, Oğuz; Popović Šević, Nevenka   |
Issue Date: | 2021 | Publication: | Digital Siege | Type: | Book parts | ISBN: | 978-605-07-0794-6  Search Idenfier |
Collation: | str. 279-295 | DOI: | 10.26650/B/SS07.2021.002.14 | WoS-ID: | 000868710600015 | URI: | https://enauka.gov.rs/handle/123456789/915677 | URL: | https://iupress.istanbul.edu.tr/tr/book/digital-siege/chapter/theoretical-approach-to-big-data-analytics-and-neuromarketing-advances-in-understanding-consumer-trends | Metadata source: | (Preuzeto iz CrossRef-a) Popović Šević, Nevenka | M-category: | Mp. category will be shown later |
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