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The Potential of Artificial Intelligence (AI) to Improve Electronic Word-of-Mouth's (eWOM) Efficacy
| Title: | The Potential of Artificial Intelligence (AI) to Improve Electronic Word-of-Mouth's (eWOM) Efficacy | Authors: | Baltezarević, Radoslav   ; Kwiatek, Piotr |
Issue Date: | 2024 | Publication: | Baština | ISSN: | 0353-9008 Baština Search Idenfier |
Publisher: | Priština-Leposavić : Institut za srpsku kulturu | Type: | Article | Collation: | br. 64 str. 93-106 | DOI: | 10.5937/bastina34-53856 | URI: | http://repozitorijum.diplomacy.bg.ac.rs/1424/ https://enauka.gov.rs/handle/123456789/952561 |
Project: | Serbia and challenges in international relations in 2024 | M-category: | 24M24 |
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