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Higher Education in the Digital Marketing Age Evaluating the Cost-Effectiveness of Instagram Campaign Ad Formats Using AB Testing
| Title: | Higher Education in the Digital Marketing Age Evaluating the Cost-Effectiveness of Instagram Campaign Ad Formats Using AB Testing | Authors: | A. Mihajlović   ; Ј. Гајић |
Issue Date: | 2025 | Publication: | The European Journal of Applied Economics | ISSN: | 2406-2588 The European Journal of Applied Economics Search Idenfier |
Type: | Article | Collation: | vol. 22 br. 1 str. 32-52 | DOI: | 10.5937/EJAE22-52951 | URI: | http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/11391 https://enauka.gov.rs/handle/123456789/979740 |
URL: | https://aseestant.ceon.rs/index.php/sjas/article/view/52951 | M-category: | 24M24 |
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