Results 1-20 of 89
Issue DateTitleAuthor(s)TypeМp-cat.
2025Applying uses and gratifications theory to TikTok - a systematic literature review of users‘ motivationsKrstić, Jelena  ; Domazet, Ivana  Article
51M51
2025Perceptions, trust and action - the role of demographics in shaping influencer impactPavlović, Bojana  ; Krstić, Jelena  ; Vlastelica, Tamara  Article
24M24
2025How consumer environmental awareness influences the effectiveness of green advertising? - Evidence from SerbiaKrstić, Jelena  ; Vasić, Nena Z.; Vlastelica, Tamara  Book parts
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2025Antecedents of fashion-oriented compulsive buying of young consumers - evidence from an emerging economyKostić-Stanković, Milica  ; Vlastelica, Tamara  ; Krstić, Jelena  ; Rajić, Tamara  Article
23M23
2025Work-life balance in the age of AI - opportunities and challenges for womenKrstić, Jelena  ; Domazet, Ivana  Conference Paper
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2025AI adoption in higher education: Exploring attitudes and perceived benefits between users and non-usersPopović Šević, Nevenka  ; Šević, Aleksandar; Slijepčević, Milica  ; Krstić, Jelena  Article
21M21
2025Evaluating corporate reputation in the digital environment - insights from a systematic literature reviewKrstić, Jelena  Book parts
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2025Investigating female consumers’ environmentally conscious apparel purchase behaviour through stimulus-organism-response frameworkKrstić, Jelena  ; Rajić, Tamara  ; Kostić-Stanković, Milica  ; Vlastelica, Tamara  Article
23M23
2024Urban Tourism Appeal: The Effectiveness of Communication Channels and Multimedia Formats in Creating Tourists’ ExpectationsSkočajić, Ivana; Pavković, Vladimir; Krstić, Jelena  ; Kostić-Stanković, Milica  ; Tamara Vlastelica  ; Rajić, Tamara  Article
21M21
2024The impact of consumer environmental awareness on credibility, receptivity, and skepticism towards green communicationVasić, Nena Z.; Vlastelica, Tamara  ; Krstić, Jelena  Conference Paper
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2024Public health communication - skin cancer prevention implicationsKrstić, Jelena  ; Ćorić, NinoArticle
24M24
2024Marketinška komunikacija - tradicionalna i digitalna perspektivaKostić-Stanković, Milica  ; Štavljanin, Velimir  ; Krstić, Jelena  Text book
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2024Foreign exchange market in the Republic of Serbia: a comparative analysis with selected countriesDimić, Maja  ; Krstić, Jelena  ; Ćosić, MilicaArticle
51M51
2024Digitalna komunikacija u javnoj diplomatiji - sistematski pregled literatureSkočajić, Ivana; Krstić, Jelena  ; Živanović, Mina V.Conference Paper
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2024Interdependence of public diplomacy and nation branding - a literature reviewSkočajić, Ivana; Krstić, Jelena  Conference Paper
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2024Uticaj kulturnih razlika na formulisanje marketing miksa multinacionalnih kompanijaBašić, Željka; Kostić-Stanković, Milica  ; Krstić, Jelena  Conference Paper
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2024Digital marketing as a pathway to inclusion - a study on PWPDs in Serbia, Croatia, and MontenegroLazić, Milena  ; Vukmirović, Valentina  ; Krstić, Jelena  ; Domazet, Ivana  ; Simović, Vladimir M.Conference Paper
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2024Theoretical frameworks of the influence of social media on the attitudes and behavior of usersKrstić, Jelena  ; Zuber, LjubomirConference Paper
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2024Exploring the Nexus of Perceived Organizational CSR Engagement, Job Satisfaction, Organizational Pride, and Involvement in CSR Activities: Evidence from an Emerging EconomySlijepčević, Milica  ; Popović Šević, Nevenka  ; Krstić, Jelena  ; Rajić, Tamara  ; Ranković, MilanArticle
21M21
2023Institucionalna komunikacija zdravstvenih ustanova u Srbiji - znanje i stavovi interne javnostiKostić-Stanković, Milica  ; Zdravković, Marija  ; Krstić, Jelena  Book parts
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