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Browsing by Author Gajić, Jelena

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Issue DateTitleAuthor(s)TypeМp-cat.
2023Advanced Technologies As A Framework For Sustainable Marketing Campaigns (Ai Application In Neuromarketing)Т. Папић  ; Gajić, Jelena  ; Mihajlovic Aleksandar  Conference Paper
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2025AdvertajzingЈ. Гајић  ; A. Mihajlović  Text book
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2024ANALYSIS OF THE COST-EFFECTIVENESS OF THE UNIVERSITY INSTAGRAM MARKETING CAMPAIGN USING A/B TESTINGMihajlović Aleksandar  ; Jelena Gajić  ; Tamara Papić  Conference Paper
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2025Artificial Intelligence in the Creative Industry: Strategic Implementation of Marketing ToolsN. Jeličić  ; I. Vasić  ; J. Gajić  ; A. Mihajlović  Conference Paper
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2015Being a Student in Serbia Today, or How to Live Instead of SurviveJelena Gajić  ; Tamara Ilić-Petrović; Živković, RadmilaConference Paper
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2025Comment Section Harassment Detection Optimized by Modified Metaheuristic Algorithm, Chapter in LNNS Lecture Notes in Networks and Systems: ICDSA 2024: Data Science and Applications, Springer, volume 1265J. Gajic  ; L. Babic; L. Jovanovic ; L. Drazeta  ; M. Zivkovic  ; N. Bacanin  ; M. Antonijevic  Book parts
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2015Comparative analysis of Facebook and communication activities of the mountain hotels in Stara planina, Kopaonik and ZlatiborŽivković, Radmila; Njeguš, Angelina  ; Zlatanovic, Marija; Gajić, Jelena  ; Brdar, Ivana  Article
52M52
2019Contribution to the Strategic Positioning of the Largest Orthodox Church in the Balkans – Case Study St. Sava Church, , Belgrade, Jun, 2019Šarić V. S.; Jelena Gajić  ; Slobodan Čerović; Brdar, Ivana D.  ; Igor StamenkovićConference Paper
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2020Данашњица храмаГајић, Јелена  ; Стаменковић, Игор  ; Миљковић, СнежанаBook parts
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2021Digital Communicaton and Connectivity in Overcoming theWider Affect of the Pandemic CrisisGajić, Jelena  ; А. Ђорђевић  Conference Paper
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2017Digitalna promocija verskog turizmaŽivković, Radmila; Brdar, Ivana  ; Gajić, Jelena  ; McIntyre, Jelena  Conference Paper
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2012Društveno odgovorno poslovanje u visokom obrazovanjuR. Živković; Jelena Gajić  ; I. Brdar  Conference Paper
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2017Efekti Intraneta na upravljanje odnosima s internom javnošću uslužnih organizacijaStanković, Jelena  ; Živković, Radmila; Gajić, Jelena  ; Brdar, Ivana  Conference Paper
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2018Effects of Women Representation in Advertising on Customers' Attitudes, MarketingStanković Jelena; Živković Radmila; Marić Tamara; Gajić Jelena  Article
51M51
2025Empowering Woman in Building Information Modeling: Barriers, Policies, and Strategies for InclusivityN.Jović; J. Gajić  Conference Paper
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2025Higher Education in the Digital Marketing Age Evaluating the Cost-Effectiveness of Instagram Campaign Ad Formats Using AB TestingA. Mihajlović  ; Ј. Гајић  Article
24M24
2012Importance of marketing mix in higher education institutionsGajić, Jelena  Article
53M53
2009Интегрисане маркетинг комуникације, IV научни скуп СинергијаR. Živković; J. Gajić  Conference Paper
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2014Istraživanje satisfakcije potrošača o kvalitetu usluga javnih komunalnih preduzeća grada BeogradaŽivković, Radmila; Jelena Stanković  ; Milena Ilić  ; Jelena Gajić  Article
51M51
2019IT and tourism business - do Serbian companies in tourism follow contemporary trends?Brdar, Ivana  ; Gajić, Jelena  Article
51M51