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Browsing by Author L. Tournois

Showing results 1 to 17 of 17
Issue DateTitleAuthor(s)TypeМp-cat.
2016A manager-customer empirical investigation of the performance of proactive market-oriented consumer goods companies: Testing a double-mediation modelL. TournoisArticle
Mp. category will be shown later
2018A pre-event assessment of residents’ reactions to Dubai Expo 2020L. TournoisArticle
21a+M21a+
2015Ако није политика, знање је ништа. О колаборацији интелектуалца поводом романа Покоравање Мишела УелбекаG. Djeric; L. TournoisArticle
51M51
2015Building holistic brands: An exploratory analysis of Halal cosmeticsI. Aoun; L. TournoisArticle
23M23
2019Can International Franchises Succeed in the Balkans? The Serbian ExperienceL. Tournois; D. ForterreArticle
23M23
2018Car crisis and renewal: How Mercedes succeeded with the A-ClassL. Tournois; J. ChanaronArticle
23M23
2015Does the value manufacturers (brands) create translate into superior performance? A multi-sector examination of the value–satisfaction–loyalty–reputation chainL. TournoisArticle
23M23
2017Evaluating urban residents’ attitudes towards tourism development in Belgrade (Serbia)L. Tournois; G. DjericConference Paper
Mp. category will be shown later
2014Everybody loves Dubai! A resident’s perspective on the determinants of city’s identityL. TournoisConference Paper
Mp. category will be shown later
2016From basic instincts to art performance: Value shifts in the treatment of cookeryG. Djeric; L. TournoisArticle
24+M24+
2014Is proactive cannibalization a profitable strategy on mature mass markets? Preliminary results and implications for future researchL. TournoisConference Paper
Mp. category will be shown later
2018Liveability, sense of place and behavioural intentions: An exploratory investigation of the Dubai urban areaL. TournoisArticle
23M23
2019Makronizam, poslednja forma EUtopjeL. Tournois; G. DjericConference Paper
Mp. category will be shown later
2017Reverse innovation and low-cost/low-price strategy challenges for MNCs – The case of L'Oréal and Garnier Color Naturals IndiaL. TournoisArticle
Mp. category will be shown later
2014Too many products? Reaching the next billion customers of the beauty marketL. TournoisArticle
23M23
2019What determines residents’ commitment to a post-communist city? A moderated mediation analysisL. Tournois; C. RolleroArticle
21M21
2016When markets stagnate: Finding new territory through reverse innovationL. TournoisArticle
23M23