Researchers
Starčević, Slađana
Results 21-25 of 25
| Issue Date | Title | Author(s) | Type | Мp-cat. |
|---|---|---|---|---|
| 2013 | Finansijska vrednost brenda i brend ekviti: Perspektiva kompanije i potrošača | Starčević, Slađana   | Article | 51M51 |
| 2011 | Lični koncept kao značajna determinanta izbora brendova i ponašanja potrošača u kupovini | Starčević, Slađana | Article | 51M51 |
| 2011 | Self-concept as a significant determinant of brand choice and consumer buying behaviour | Starcevic, Sladjana | Article | 51M51 |
| 2007 | Evolucija propagande | Starčević, Slađana (Sladjana Starcevic) | Article | Mp. category will be shown later |
| 2006 | Possibilities for application of comparative advertising and its effects | Starcevic, Sladjana | Article | Mp. category will be shown later |