Researchers



Results 21-25 of 25
Issue DateTitleAuthor(s)TypeМp-cat.
2013Research of brand personality concept in marketingStarčević, Slađana  Article
51M51
2011Lični koncept kao značajna determinanta izbora brendova i ponašanja potrošača u kupoviniStarčević, Slađana  Article
51M51
2011Self-concept as a significant determinant of brand choice and consumer buying behaviourStarcevic, Sladjana  Article
51M51
2007Evolucija propagandeStarčević, Slađana (Sladjana Starcevic)  Article
Mp. category will be shown later
2006Possibilities for application of comparative advertising and its effectsStarcevic, Sladjana  Article
Mp. category will be shown later