Researchers



Results 1-20 of 101
Issue DateTitleAuthor(s)TypeМp-cat.
2025Innovation as a Marketing Product in the Hotel Industry – Case Study of the Pčinja DistrictMihić, Svetlana  ; Jović Bogdanović, Adriana; Mihajlović, Milan  Book parts
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2025Marketing usluga i lojalnost potrošača finansijskih proizvoda na tržištu Centralne i Jugoistočne EvropeMihić, Svetlana  ; Anđelković, Маја Ž.  ; Jotić, Jelena  Article
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2025SERVICE MARKETING AND CONSUMER LOYALTY OF FINANCIAL PRODUCTS IN THE CENTRAL AND SOUTHEASTERN EUROPEAN MARKETMihic, Prof.dr Svetlana  ; Andjelkovic, Maja; Jotic, JelenaArticle
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2025Consumers of tourist services in Serbia and quality measured by modern marketing methodsMihić, Svetlana  ; Kujović, Elma; Masović Muratović, IrmaConference Paper
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2025Primena modela kontinuiranog unapređivanja poslovnih procesa i njihov uticaj na konkurentnost preduzećaMihajlović, Milan  ; Dašić, Toma; Mihić, Svetlana  Article
52M52
2025The role of digitization in brand strategy : impact on brand performance in the hobby industryDašić, Toma; Mihić, Svetlana  ; Spasić, KristinaArticle
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2025Pharmaceutical marketing values and research of user satisfaction in medical pharmacy institutionsMihić, Svetlana  ; Ratković, Milijanka; Mihajlović, Milan  ; Pavlović, MarkoArticle
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2025Transforming Public Administration through E-Government - CEOP Tool for Issuing Building Permits in SerbiaAnđelković, Маја Ž.  ; Mihić, Svetlana  ; Jotić, Jelena  Article
53M53
2025Economic Analysis of the Possibilities for Business Processes Improvement in Serbian Dairy IndustryMihajlović, Milan  ; Dašić, Toma; Mihić, Svetlana  Article
23M23
2025Trajnostno trženje kot strategija konkurenčne prednosti – študija primera SrbijaMihić, Svetlana  Book parts
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2024The New Era of Digital Marketing - Nothing Will Be the Same In MarketingMihić, Svetlana  ; Dedić, Velimir  Conference Paper
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2024Маркетинг стратегија и примена информационо-комуникационих технологија у одрживом развоју бањског туризма са освртом на интернет маркетингТодоров, Јанко  ; Михић, Светлана  ; Анђелковић, Маја Ж.  Article
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2024Promotion and public relations in the sports market marketing perspectiveMihić, Svetlana  Article
53M53
2024Application of Marketing Processes and Tools as an Imperative of the Modern MarketMihić, Svetlana Đ.  Article
53M53
2023Digitalni marketing vs veštačka inteligencijaMihić, Svetlana Đ.  Conference Paper
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2023Promotion of sports and fitness through health in SerbiaMihić, Svetlana Đ.  ; Dašić, Dejan  ; Bogdanova, MarinaConference Paper
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2023Abstracts Business Processes and Their Importance in the Management of Production Companies – A Case Study of the Dairy Industry in the Republic of SerbiaMihic, Prof.dr Svetlana  ; Mihajlovic, Milan; Dasic, TomaOther
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2023Business Processes and Their Importance in the Management of Production Companies - A Case Study of the Dairy Industry in The Republic of SerbiaMihić, Svetlana  ; Mihajlović, Milan; Dašić, TomaConference Paper
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2022Improving the marketing potential of rural area through the cultivation of the industrial hempBrkljača, Nemanja; Mihić, Svetlana  ; Umetić, Boško; Supić, Dejan  Article
23M23
2022Marketing u turizmu kao pokretačka snaga razvoja geotermalnog potencijala u SrbijiMihić, Svetlana Đ.  ; Mihajlović, Milan  ; Supić, Dejan  Conference Paper
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