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Research outputs

How consumer environmental awareness influences the effectiveness of green advertising? - Evidence from Serbia   [2025]

Krstić, Jelena  ; Vasić, Nena Z.; Vlastelica, Tamara  

Project management maturity evaluation - a case study from the transport and logistics industry   [2025]

Petrović, Katarina D.  ; Mitrović, Zorica M.  ; Borozan, Tea  

Academic support and youth project engagement across Serbia’s regions - “If you build it, they will come”   [2025]

Bjelica, Dragan  ; Petrović, Dejan  ; Stanimirović, Petar Z.  

Review of empirical studies on FinTech   [2025]

Spasenić, Željko N.  ; Milanović, Nemanja B.  ; Milosavljević, Miloš  

Unlocking the hidden potentials of organization through merging of humans and digitals - Vol. 2   [2025]

Human-centred digital marketing - emerging trends and practical applications   [2025]

Milosavljević, Katarina G.; Kostić-Stanković, Milica  ; Damnjanović, Vesna  

Implementation and challenges of ISO 9001 quality management systems in gocal gelf-government - a case study of Serbian municipalities   [2025]

Dimitrijević, Sara J.; Ruso, Jelena  ; Rakić, Ana S.  

Mind the gap - constraints and prospects of neuromarketing and consumer neuroscience   [2025]

Mirčov, Aleksandar; Vlastelica, Tamara  ; Vukmirović, Jovanka  

Gen Z career choices - a cross-country analysis of key drivers   [2025]

Marič, Miha; Cicvarić Kostić, Slavica  ; Todorović, Ivan B.  

The role of strategic HRM in change leadership - driving organizational transformation   [2025]

Marjanović, Milena R.; Mihić, Marko  

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