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Research outputs

Strategic brand development in function of achieving competitive advantage   [2016]

Kostić-Stanković, Milica  ; Vukmirović V  

An Approach to the Outbound Supply Chain Performance Improvement   [2016]

Lečić-Cvetković, Danica  ; N Atanasov

Modelling system of brand value management based on financial and marketing indicators   [2016]

Vukmirović V; Kostić-Stanković, Milica  ; Knežević, Snežana  

Contemporary concept of fashion marketing   [2016]

Slijepčević, Milica  

Measuring service quality in convenience retailing using modified CALSUPER scale   [2016]

Rajić, Tamara  ; Nikolić, Ivan  

Key problems of young entrepreneurs in Serbia   [2016]

Filipović, Sanja  ; Cvijović, Jelena; Reljić, Marija  

The concept of culture shock in cross-cultural management   [2016]

Mojić, Dušan  

An epirical examination of the impact of service quality on attidudinal and behaviorial loyalty in higher education setting   [2016]

Rajić, Tamara  ; Vuković, Andrea  ; Jaćimović, Sonja 

Product placement in TV serials: effectiveness and audience attitudes   [2016]

Jeremić, Veljko M.  ; Kostić-Stanković, Milica M.  ; Cvijović, Jelena D.  

HEALTH CARE FINANCING IN SERBIA - SOME ISSUES AND CHALLENGES   [2016]

Nikolić, Ivan  ; Pejin Ljilja

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