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Research outputs

Evaluating the impact of game-based learning on university student’s skill development - a cross-cultural analysis   [2025]

Colbran, Stephen Edward; Simović, Vladimir M.  ; Ertürk, Alper

Work-life balance in the age of AI - opportunities and challenges for women   [2025]

Krstić, Jelena  ; Domazet, Ivana  

Which socio-demographic factors drive digital merchant payments? - evidence from Serbia and Turkiye   [2025]

Antonijević, Marija  ; Domazet, Ivana  

Perceptions of Instagram posts in Kuwait’s banking sector - insights from bank marketing managers and consumers   [2025]

de la Roche, Marcelle; Theofanidis, Faidon; Allougman, Fatima; Simović, Vladimir M.  

Proactive customer loyalty initiatives in the telecommunications services industry - evidence from Montenegro   [2025]

Kujović, Sabahudin; Domazet, Ivana  

Promoting female entrepreneurship in non-urban areas of the Republic of Serbia   [2025]

Vujadinović, Jelena D.; Marjanović, Darko

Digital marketing capacity building - empowering persons with physical disabilities for remote work   [2025]

Simović, Vladimir M.  

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