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Research outputs

Modeling sponsorship response in an international context   [2016]

R. Angell; P. Bottomley; R. Brečić; Filipović, Jelena  ; M. Gorton; J. White

Elderly Consumers Existent or Not? Portrayal of Consumers 65+ in Print Ads in Serbia   [2016]

Ognjanov, Galjina  

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