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Research outputs

Creating effective brand names with sound symbolic mappings   [2023]

Trninic, Zora

Students' perception of the importance of soft skills in the business context of Hungary and Serbia   [2025]

Strugar-Jelaca, Maja  ; Slavic, Agnes L  ; Juhasz, Timea; Gaspar, Tamas

Do employees benefit from employer branding strategy? The mediator role of affective commitment   [2023]

Slavković, Marko  ; Mirić, Marija  

Strategic Management under the Conditions of Uncertainty and Indefiniteness   [2013]

Sedlak, Otilija  ; Ćirić, Zoran ; Ćirić Ivana

New strategic management and global innovation economy   [2010]

Milićević, Vesna ; Ilić, Bojan  

Strategic Importance of Fundamental R&D Orientation for Pharmaceutical Companies in Eastern Europe – The Insights from Plivas Case   [2011]

Lončar, Dragan  

Profitability determinants of life insurance companies in the Republic of Serbia   [2023]

Pjanić, Miloš  ; Mitrašević, Mirela; Luković, Stevan  

The effects of R&D performance on the profitability of highly innovative companies   [2023]

Rađenović, Tamara  ; Krstić, Bojan  ; Janjić, Ivana  ; Jovanović-Vujatović, Milica  

Banking service quality perceived by students: Implications to green services   [2024]

Đokić, Nenad  ; Milićević, Nikola  ; Kalaš, Branimir  ; Đokić, Ines  

Organizational behavior from the perspective of methodological isomorphism   [2023]

Maksimcev, Igor A.; Gorčakov, Sergej E.; Kostin, Konstantin B.; Rastova, Julija I.; Sudarević, Tomislav  

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