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Research outputs

Artificial intelligence in Serbian enterprises - adoption levels, obstacles and sectoral applications   [2025]

Živković, Lazar  ; Štrbac, Dijana  ; Vasilić, Nikola  

The Influence of Employer Brand on Employees Loyalty – The Moderator Effect of Employees Satisfaction   [2019]

Pavlović, Goran  ; Zdravković, Stefan

Integrating DEI Into ESG Strategies: A Social Perspective in Higher Education Institutions   [2025]

Pavlović, Goran  ; Pavlović, Olga  

INNOVATION CAPACITIES AS THE KEY TO SURVIVAL – A CASE STUDY IN SERBIA   [2022]

Vučetić, Ivana  ; Kirin, Snežana  

Enhancing Hotel Management Through Predictive AI Models for Customer Lifetime Value (CLV)   [2025]

Nikolić, Milena; Rađenović, Žarko  ; Marjanović, Marina  

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