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Browsing by Author Mamula Nikolić, Tatjana
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| Issue Date | Title | Author(s) | Type | Мp-cat. |
|---|---|---|---|---|
| 2015 | A Challange and Opportunities: Understanding Generation Y | Mamula Nikolić, Tatjana   | Conference Paper | Mp. category will be shown later |
| 2013 | Analiza konkurentnosti domaćih pružilaca turističkih usluga u Srbiji u Dunavskom regionu | Popović-Pantić, Sanja ; Mamula, Tatjana | Поглавље у монографији | Мп категорија ће бити приказана накнадно. |
| 2020 | Analysis of Attitudes of GenZ Toward Media and Consumption: The Region of Balkans | Perić, Nenad ; Mamula-Nikolić, Tatjana ; Delić, Teodora | Научни чланак | 51M51 - Водећи национални часопис категорије M51 |
| 2018 | Are We Buying Rationally or Impulsively? What Actually Happens in the Consumer's Mind and Does Neurotechnology Reveal? | Mamula, Tatjana ; Blažanin, Barbara | Conference Paper | Mp. category will be shown later |
| 2024 | Blue Ocean Strategy & Sustainable Growth - Case Study How to Play to Win | Mamula Nikolić, Tatjana ; Kralj, Svetlana; Milovanović, Mirjana | Conference Paper | Mp. category will be shown later |
| 2024 | Brendovi i marketinške metrike za evaluaciju brendova u savremenom poslovanju | Mamula Nikolić, Tatjana ; Perić, Nenad | Monograph | Mp. category will be shown later |
| 2024 | Challenges in understanding the role and importance of advertising agencies in a multistakeholder environmental context | Lozović, Nenad; Mamula Nikolić, Tatjana ; Perić, Nenad | Book parts | Mp. category will be shown later |
| 2019 | Clothes Consumption in Republic of Serbia: Customer Behaviour Overview | Perić, Nenad ; Mamula Nikolić, Tatjana ; Slijepčević, Milica | Naučni članak | 24+M24+ - Međunarodni časopis kategorije M24+ |
| 2021 | Coaches or Firefighters: Where Does Coaching Stand in Serbia? | Kralj, Jelena; Kantar Kostić, Jelena; Mamula Nikolić, Tatjana | Остало | Мп категорија ће бити приказана накнадно. |
| 2022 | Consumer Behavior of Gen Y and Gen Z During the COVID-19 Pandemic | Mamula Nikolić, Tatjana ; Delić, Teodora; Perić, Nenad | Konferencijski rad | Mp kategorija će biti prikazana naknadno. |
| 2026 | DA LI VEŠTAČKA INTELIGENCIJA MENJA NAČIN NA KOJI MISLIMO? ETIČKI I PEDAGOŠKI IZAZOVI DIGITALNOG DRUŠTVA | Nikolic, Tatjana Mamula ; Dragana Nikolić-Ristić, Nataša Đurđević | Konferencijski rad | Mp kategorija će biti prikazana naknadno. |
| 2022 | Designing a sustainable brand by engaging brand-consumers' collaboration Generation Z co-creators and influencers in Serbia | Mamula Nikolić, Tatjana ; Perčić, Karolina; Nećak, Mirjana | Научни чланак | 51M51 - Водећи национални часопис категорије M51 |
| 2020 | Developing a Competitive and Sustainable Destination of the Future: Clusters and Predictors of Successful National-Level Destination Governance across Destination Life-Cycle | Paunović, Ivan; Dressler, Marc; Mamula, Nikolić Tatjana ; Popović Pantić, Sanja | Научни чланак | 22M22 - Међународни часопис категорије M22 |
| 2025 | Differences between foreign and domestic senior managers in retail IoT adoption | Đurđević, Nataša ; Paunović, Ivan; Bogdanović, Zorica ; Labus, Aleksandra ; Mamula, Tatjana | Article | 21M21 |
| 2024 | Digital technologies, AI and consumer behavior : The role of influencers | Kralj, Svetlana; Mamula Nikolić, Tatjana | Научни чланак | 51M51 - Водећи национални часопис категорије M51 |
| 2025 | Digitalization of banks as a factor in consumer experience | Nikolić Ristić, Dragana ; Mamula Nikolić, Tatjana ; Stojković, Radomir | Conference Paper | Mp. category will be shown later |
| 2022 | Do antecedents of job satisfaction differ based on turnover intention in automotive spare parts sector - case of Bosnia and Herzegovina | Milovanović, Mirjana ; Mamula Nikolić, Tatjana ; Perić, Nenad | Научни чланак | 53M53 - Национални часопис категорије M53 |
| 2020 | Employer Branding as an HR Tool for Talent Management - Case study Serbian Y generation | Mamula Nikolić, Tatjana ; Nećak, Mirjana | Conference Paper | Mp. category will be shown later |
| 2015 | Energy Efficiency as a Sustainable Management Shallenge - Case of Serbia | Bovan, Ana ; Mamula, Tatjana | Conference Paper | Mp. category will be shown later |
| 2025 | Ethical Considerations, Attitudes and Behaviour Towards Artificial Intelligence: The Comparison Between Users and Non-Users | Popović Šević, N.; Šević, A.; Slijepčević, M.; Mamula Nikolić, T. | Conference Paper | Mp. category will be shown later |