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Browsing by Author Mamula Nikolić, Tatjana

Showing results 1 to 20 of 93  next >
Issue DateTitleAuthor(s)TypeМp-cat.
2015A Challange and Opportunities: Understanding Generation YMamula Nikolić, Tatjana  Conference Paper
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2013Analiza konkurentnosti domaćih pružilaca turističkih usluga u Srbiji u Dunavskom regionuPopović-Pantić, Sanja  ; Mamula, Tatjana  Book parts
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2020Analysis of Attitudes of GenZ Toward Media and Consumption: The Region of BalkansPerić, Nenad  ; Mamula-Nikolić, Tatjana  ; Delić, TeodoraArticle
51M51
2018Are We Buying Rationally or Impulsively? What Actually Happens in the Consumer's Mind and Does Neurotechnology Reveal?Mamula, Tatjana  ; Blažanin, BarbaraConference Paper
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2024Blue Ocean Strategy & Sustainable Growth - Case Study How to Play to WinMamula Nikolić, Tatjana  ; Kralj, Svetlana; Milovanović, MirjanaConference Paper
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2024Brendovi i marketinške metrike za evaluaciju brendova u savremenom poslovanjuMamula Nikolić, Tatjana  ; Perić, Nenad  Monograph
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2024Challenges in understanding the role and importance of advertising agencies in a multistakeholder environmental contextLozović, Nenad; Mamula Nikolić, Tatjana  ; Perić, Nenad  Book parts
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2019Clothes Consumption in Republic of Serbia: Customer Behaviour OverviewPerić, Nenad  ; Mamula Nikolić, Tatjana  ; Slijepčević, Milica  Article
24+M24+
2021Coaches or Firefighters: Where Does Coaching Stand in Serbia?Kralj, Jelena; Kantar Kostić, Jelena; Mamula Nikolić, Tatjana  Other
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2022Consumer Behavior of Gen Y and Gen Z During the COVID-19 PandemicMamula Nikolić, Tatjana  ; Delić, Teodora; Perić, Nenad  Conference Paper
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2026DA LI VEŠTAČKA INTELIGENCIJA MENJA NAČIN NA KOJI MISLIMO? ETIČKI I PEDAGOŠKI IZAZOVI DIGITALNOG DRUŠTVANikolic, Tatjana Mamula  ; Dragana Nikolić-Ristić, Nataša ĐurđevićConference Paper
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2022Designing a sustainable brand by engaging brand-consumers' collaboration Generation Z co-creators and influencers in SerbiaMamula Nikolić, Tatjana  ; Perčić, Karolina; Nećak, MirjanaArticle
51M51
2020Developing a Competitive and Sustainable Destination of the Future: Clusters and Predictors of Successful National-Level Destination Governance across Destination Life-CyclePaunović, Ivan; Dressler, Marc; Mamula, Nikolić Tatjana  ; Popović Pantić, Sanja  Article
22M22
2025Differences between foreign and domestic senior managers in retail IoT adoptionĐurđević, Nataša  ; Paunović, Ivan; Bogdanović, Zorica  ; Labus, Aleksandra  ; Mamula, Tatjana  Article
21M21
2024Digital technologies, AI and consumer behavior : The role of influencersKralj, Svetlana; Mamula Nikolić, Tatjana  Article
51M51
2025Digitalization of banks as a factor in consumer experienceNikolić Ristić, Dragana  ; Mamula Nikolić, Tatjana  ; Stojković, Radomir  Conference Paper
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2022Do antecedents of job satisfaction differ based on turnover intention in automotive spare parts sector - case of Bosnia and HerzegovinaMilovanović, Mirjana  ; Mamula Nikolić, Tatjana  ; Perić, Nenad  Article
53M53
2020Employer Branding as an HR Tool for Talent Management - Case study Serbian Y generationMamula Nikolić, Tatjana  ; Nećak, MirjanaConference Paper
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2015Energy Efficiency as a Sustainable Management Shallenge - Case of SerbiaBovan, Ana ; Mamula, Tatjana  Conference Paper
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2025Ethical Considerations, Attitudes and Behaviour Towards Artificial Intelligence: The Comparison Between Users and Non-UsersPopović Šević, N.; Šević, A.; Slijepčević, M.; Mamula Nikolić, T.  Conference Paper
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Showing results 1 to 20 of 93  next >