Researchers



Results 1-20 of 81
Issue DateTitleAuthor(s)TypeМp-cat.
2025The Influence of Visual Elements of Social Media on the Behavior of Generation Z TouristsMarić, Dražen  ; Leković, Ksenija  ; Džever, Sanja  ; Kostić, Dunja  ; Vasiljević, AleksandarArticle
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2025Obrasci elektronske trgovine u Evropi - klaster analiza učestalosti onlajn kupovineBrcanov, Dejan  ; Vučenović, Sonja  ; Marić, Dražen  ; Marić, Radenko  Article
51M51
2025KOMPARATIVNA ANALIZA POTROŠAĈKIH SEGMENATA U POGLEDU KORIŠĆENJA ONLAJN KUPOVINEMarinković, Veljko  ; Marić, Dražen  ; Vidosavljević, Julija M. Conference Paper
Mp. category will be shown later
2025The mediating effect of artificial intelligence marketing strategy on the relationship between value co-creation and business performance of travel agenciesJevtić, Jelena; Marić, Dražen  ; Leković, Ksenija  Article
24M24
2025Generators of Generation Z’s Positive WOM in the Organic Food MarketDžever, Sanja  ; Marić, Dražen  ; Leković, Ksenija  ; Kostić, Dunja  Conference Paper
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2024GENERATION Z ATTITUDES TOWARDS ORGANIC FOOD: A REVIEWSanja Džever  ; Marić, Dražen  ; Leković, Ksenija  ; Kostić, Dunja  Conference Paper
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2024DOES THE COMPLEXITY OF A TRAVEL WEBSITE AFFECT CONSUMERS' WILLINGNESS TO WRITE A RECOMMENDATION?Marić, Dražen  ; Džever, Sanja  ; Kostić, Dunja  Conference Paper
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2024Analysis of Food Supply Chain Digitalization Opportunities in the Function of Sustainability of Food Placement in the Western Balkans RegionMarić, Dražen  ; Vukmirović, Goran  ; Marić, Radenko  ; Nuševa, Daniela  ; Leković, Ksenija  ; Vučenović, Sonja  Article
21M21
2024Determinants of User Satisfaction in Mobile Commerce - application of the UTAUT 2 modelVidosavljević, Julija ; Marinković, Veljko  ; Marić, Dražen  Article
51M51
2024The impact of online recommendations on tourist's decision-making during the COVID-19 pandemicMarić, Dražen  ; Leković, Ksenija  ; Džever, Sanja  Article
51M51
2024The Influence of Relations with Customers on Product Innovations on the Territory of AP VojvodinaMatić, Milenko  ; Leković, Bojan  ; Marić, Dražen  ; Milutinović, Sunčica  Article
23M23
2024The Role of Trust: The Cornerstone of Sharing Economy ServicesBrkljač, Milan  ; Sudarević, Tomislav  ; Marić, Dražen  Conference Paper
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2024Improving Working Conditions in Retail During the COVID-19 PandemicVukmirović, Goran  ; Marić, Radenko  ; Marić, Dražen  ; Vučenović, Sonja  ; Leković, Ksenija  ; Nuševa, Daniela  Article
23M23
2024The Impact of Digitalization on Sustainable Food Supply Chain ManagementNuševa, Daniela  ; Leković, Ksenija  ; Vučenović, Sonja  ; Marić, Radenko  ; Marić, Dražen  ; Vukmirović, Goran  Conference Paper
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2023Uticaj društvenih mreža na funkciju privlačenja pažnje potrošača u oblasti turizmaSanja Džever  ; Marić, Dražen  ; Macura, Nikola  ; Kostić, Dunja  ; Šiđanski, JelenaConference Paper
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2023Consumer ethnocentrism under the circumstances of the COVID 19 virus pandemicMarinković, Veljko  ; Lazarević, Jovana  ; Marić, Dražen  Article
22M22
2023УТИЦАЈ ВЕРОДОСТОЈНОСТИ ОНЛАЈН ПРЕПОРУКА НА ПОНАШАЊЕ ТУРИСТАDžever, Sanja  ; Marić, Dražen  ; Leković, Ksenija  Conference Paper
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2023Ethical issues in content marketingSudarević, Tomislav  ; Marić, Dražen  ; Milan Brkljač  Other
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2023RFM-CLV приступ мерењу вредности потрошачких сегменатаMarinković, Veljko  ; Marić, Dražen  Conference Paper
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2022Ekonomska obaveštajnost u savremenim ekonomsko-bezbednosnim okolnostimaLončar, Miloš; Marić, Dražen  Article
51M51