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Gajić, Jelena


Results 1-20 of 64
Issue DateTitleAuthor(s)TypeМp-cat.
2026Uloga digitalnih kanala u komunikaciji kulturnih događaja: Studija slučaja Novi SadI. Vasić  ; N. Jeličić  ; J. Gajić  Conference Paper
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2025Higher Education in the Digital Marketing Age Evaluating the Cost-Effectiveness of Instagram Campaign Ad Formats Using AB TestingA. Mihajlović  ; Ј. Гајић  Article
24M24
2025AdvertajzingЈ. Гајић  ; A. Mihajlović  Text book
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2025Empowering Woman in Building Information Modeling: Barriers, Policies, and Strategies for InclusivityN.Jović; J. Gajić  Conference Paper
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2025Comment Section Harassment Detection Optimized by Modified Metaheuristic Algorithm, Chapter in LNNS Lecture Notes in Networks and Systems: ICDSA 2024: Data Science and Applications, Springer, volume 1265J. Gajic  ; L. Babic; L. Jovanovic ; L. Drazeta  ; M. Zivkovic  ; N. Bacanin  ; M. Antonijevic  Book parts
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2025Artificial Intelligence in the Creative Industry: Strategic Implementation of Marketing ToolsN. Jeličić  ; I. Vasić  ; J. Gajić  ; A. Mihajlović  Conference Paper
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2024The importance of social media in the promotion and development of the creative industries in the Republic of SerbiaI. Vasić  ; J. Gajić  Article
51M51
2024Twitter toxic comment identification in digital media and advertising using NLP and optimized classifiersЈ. Гајић  ; L. Dražeta  ; Л. Бабић; Ј. Каљевић  ; Д. Јовановић; Л. Јовановић Book parts
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2024POST PANDEMIC TRAVEL INTENTIONS: THE POWER OF FEARS AND CHANGES IN TRAVELLER BEHAVIOURМ. Стевановић; Ј.Гајић  Article
23M23
2024Multivariate Bitcoin Price Prediction Based on Tuned Bidirectional Long Short-Term Memory Network and Enhanced Reptile Search AlgorithmI. Strumberger ; M. Zivkovic  ; V. R. R. Thumiki; A. Djordjevic  ; J. Gajic  ; N. Bacanin  Book parts
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2024ANALYSIS OF THE COST-EFFECTIVENESS OF THE UNIVERSITY INSTAGRAM MARKETING CAMPAIGN USING A/B TESTINGMihajlović Aleksandar  ; Jelena Gajić  ; Tamara Papić  Conference Paper
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2023Neuromarketing Research And Their Application In Effective Advertising StrategyMihajlović, Aleksandar  ; Gajić, Jelena  ; Papić, Tamara  Conference Paper
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2023The Creative Industry, an Important Factor in the Competitiveness of the City of Novi SadIvana Vasić  ; Jelena Gajić  Conference Paper
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2023Advanced Technologies As A Framework For Sustainable Marketing Campaigns (Ai Application In Neuromarketing)Т. Папић  ; Gajić, Jelena  ; Mihajlovic Aleksandar  Conference Paper
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2022The importance of digital marketing for the development of wine tourism: Case studies of Fruška gora and the Veneto regionI. Vasić  ; J. Gajić  Conference Paper
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2021STUDENT LEADERS ON BOLOGNA PROCESS IMPLEMENTATION – ADVANTAGES, SHORTCOMINGS AND PERSPECTIVESGajić, Jelena  ; М. Савковић; D. Borovčanin  Article
23M23
2021Measuring the effectiveness of advertising content elements in the digital environment in the purchasing decision-making processE. Ivanković; Ј. Гајић  Conference Paper
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2021Digital Communicaton and Connectivity in Overcoming theWider Affect of the Pandemic CrisisGajić, Jelena  ; А. Ђорђевић  Conference Paper
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2020Данашњица храмаГајић, Јелена  ; Стаменковић, Игор  ; Миљковић, СнежанаBook parts
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2020Маркетинг у туризму и хотелијерствуЈ. Попеску; Ј. Гајић  Monograph
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