Researchers



Results 1-12 of 12
Issue DateTitleAuthor(s)TypeМp-cat.
2025Higher Education in the Digital Marketing Age Evaluating the Cost-Effectiveness of Instagram Campaign Ad Formats Using AB TestingA. Mihajlović  ; Ј. Гајић  Article
24M24
2025AdvertajzingЈ. Гајић  ; A. Mihajlović  Text book
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2025Artificial Intelligence in the Creative Industry: Strategic Implementation of Marketing ToolsN. Jeličić  ; I. Vasić  ; J. Gajić  ; A. Mihajlović  Conference Paper
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2024Application of the Ahp-promethee Method for Selecting the Optimal Electric Vehicle for Urban TransportI. Ilić; D. Ilić  ; I. Ilić; A. Mihajlović  Article
51M51
2024ANALYSIS OF THE COST-EFFECTIVENESS OF THE UNIVERSITY INSTAGRAM MARKETING CAMPAIGN USING A/B TESTINGMihajlović Aleksandar  ; Jelena Gajić  ; Tamara Papić  Conference Paper
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2024INTERDEPENDENCE of DIGITAL PLATFORMS, DEVELOPMENT of TECHNOFEUDALISM and WORK PRECARIOUSNESS in the GIG ECONOMYN. Krasulja  ; D. Ilić  ; D. Radosavljević  ; A. Mihajlović  Article
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2023Neuromarketing Research And Their Application In Effective Advertising StrategyMihajlović, Aleksandar  ; Gajić, Jelena  ; Papić, Tamara  Conference Paper
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2023Advanced Technologies As A Framework For Sustainable Marketing Campaigns (Ai Application In Neuromarketing)Т. Папић  ; Gajić, Jelena  ; Mihajlovic Aleksandar  Conference Paper
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2017A multi-layered image format for the web with an adaptive layer selection algorithmTair, Milan  ; Mihajlovic, Aleksandar  ; Savanović, Nikola  ; Sarac, Marko  Article
51M51
2016The Importance of Responsive Logo Design Across a Wide Range of Devices on the WebMihajlović, Aleksandar  ; Gajić, Jelena  ; Stanković, Jelena  ; Tair, Milan  Conference Paper
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2016A Multi-Layered Image Format for the Web With an Adaptive Background Layer Selection AlgorithmTair, Milan  ; Mihajlović, Aleksandar  ; Savanović, Nikola  Conference Paper
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2015Novi komunikacioni kanali u procesu difuzije inovacijaMihajlović, Aleksandar  ; Gajić, Jelena  ; Živković, Radmila; Brdar, Ivana  ; Bokić, MilenaConference Paper
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