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Research outputs

Exploring E-retailing in the Danube Region countries: A study on internet purchasing   [2021]

Koncar, Jelena; Grubor, Aleksandar  ; Vucenovic, Sonja  ; Maric, Radenko M  

Do brands make consumers happy?- A masstige theory perspective   [2021]

Kumar, Ajay; Paul, Justin; Starcevic, Sladjana  

Does the value manufacturers (brands) create translate into enhanced reputation? A multi-sector examination of the value-satisfaction-loyalty-reputation chain   [2015]

Tournois, Laurent

Television food ads aimed at children in South-Eastern Europe: Cultural outlook and implications   [2023]

Filipović, Jelena  

A multi-analytical approach to peer-to-peer mobile payment acceptance prediction   [2019]

Kalinić, Zoran  ; Marinković, Veljko  ; Molinillo, Sebastián; Liébana-Cabanillas, Francisco

From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok   [2024]

Alcantara-Pilar, Juan Miguel; Rodriguez-Lopez, Maria Eugenia; Kalinić, Zoran  ; Liebana-Cabanillas, Francisco

Does the value manufacturers (brands) create translate into superior performance? A multi-sector examination of the value–satisfaction–loyalty–reputation chain   [2015]

L. Tournois

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