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Promoting sustainability-oriented brand activist campaigns: A spherical fuzzy decision support framework for evaluating activist advertising videos
| Title: | Promoting sustainability-oriented brand activist campaigns: A spherical fuzzy decision support framework for evaluating activist advertising videos | Authors: | Yalcin, Galip Cihan; Kara, Karahan; Isik, Gulcan; Tekeli, Esra Serdar; Simic, Vladimir   ; Balli, Abdullah; Pamucar, Dragan S |
Issue Date: | 2025 | Publication: | ENGINEERING APPLICATIONS OF ARTIFICIAL INTELLIGENCE | ISSN: | 0952-1976 Engineering Applications of Artificial Intelligence Search Idenfier |
Type: | Article | Collation: | vol. 162 str. 112349-112349 | DOI: | 10.1016/j.engappai.2025.112349 | WoS-ID: | 001584502900001 | Scopus-ID: | 2-s2.0-105016788372 | URI: | https://enauka.gov.rs/handle/123456789/1005112 | Metadata source: | (Preuzeto iz Nasi u WoS) | M-category: | 21a+M21a+ |
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