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Perceptions of Instagram posts in Kuwait’s banking sector - insights from bank marketing managers and consumers
| Title: | Perceptions of Instagram posts in Kuwait’s banking sector - insights from bank marketing managers and consumers | Authors: | de la Roche, Marcelle; Theofanidis, Faidon; Allougman, Fatima; Simović, Vladimir M. |
Issue Date: | 2025 | Publication: | Leveraging strategic management for a sustainable digital economy - Proceedings of the 20th International strategic management conference, September 11-13, 2025, Belgrade | Publisher: | Belgrade : Institute of economic sciences | Type: | Conference Paper | ISBN: | 978-86-89465-81-5 Search Idenfier |
Collation: | str. 45-52 | VBS COBISS: | 180199433 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/180199433#izum.si https://enauka.gov.rs/handle/123456789/1009628 |
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