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How consumer environmental awareness influences the effectiveness of green advertising? - Evidence from Serbia
| Title: | How consumer environmental awareness influences the effectiveness of green advertising? - Evidence from Serbia | Authors: | Krstić, Jelena   ; Vasić, Nena Z.; Vlastelica, Tamara |
Issue Date: | 2025 | Publication: | Unlocking the hidden potentials of organization through merging of humans and digitals | ISSN: | 2367-3370  Search Idenfier |
Publisher: | Cham : Springer | Type: | Book parts | ISBN: | 978-3-032-08090-5 Search Idenfier |
Collation: | str. 62-77 | DOI: | 10.1007/978-3-032-08090-5_6 | Scopus-ID: | 2-s2.0-105020788230 | VBS COBISS: | 181366537 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/181366537#izum.si https://enauka.gov.rs/handle/123456789/1012406 |
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