Mind the gap - constraints and prospects of neuromarketing and consumer neuroscience

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Title:	Mind the gap - constraints and prospects of neuromarketing and consumer neuroscience
Authors:	Mirčov, Aleksandar; Vlastelica, Tamara ; Vukmirović, Jovanka
Issue Date:	2025
Publication:	Unlocking the hidden potentials of organization through merging of humans and digitals Lecture Notes in Networks and Systems
ISSN:	2367-3370 Search Idenfier
Publisher:	Cham : Springer
Type:	Book parts
ISBN:	978-3-032-08090-5 Search Idenfier 978-3-032-08089-9 Search Idenfier
Collation:	str. 40-49
DOI:	10.1007/978-3-032-08090-5_4
Scopus-ID:	2-s2.0-105020795229
VBS COBISS:	181366025
URI:	https://plus.cobiss.net/cobiss/sr/sr/bib/181366025#izum.si https://enauka.gov.rs/handle/123456789/1012408
M-category:	Mp. category will be shown later

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