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THE CONSUMER ENGAGEMENT EFFECT ON BRAND LOYALTY - THE MODERATING EFFECTS OF COMMUNITY SATISFACTION
| Title: | THE CONSUMER ENGAGEMENT EFFECT ON BRAND LOYALTY - THE MODERATING EFFECTS OF COMMUNITY SATISFACTION | Authors: | Stanković, Jelena   ; Đukić, Suzana ; Milovanović, Goran |
Issue Date: | 2025 | Publication: | Facta Universitatis. Series: Economics and Organization | ISSN: | 0354-4699 Facta Universitatis: Series Economics and Organization Search Idenfier |
Publisher: | Niš : University of Niš | Type: | Article | Collation: | vol. 22 br. 3 str. 201-214 | DOI: | https://doi.org/10.22190/FUEO250510013S | URI: | https://enauka.gov.rs/handle/123456789/1021044 | Metadata source: | (Preuzeto iz ORCID-a) Stanković, Jelena | M-category: | 51M51 |
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