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From information to influence: The effectiveness of media formats in marketing communications
| Title: | From information to influence: The effectiveness of media formats in marketing communications | Authors: | Blagojević, Nevena; Vlastelica, Tamara   ; Pavković, Vladimir |
Issue Date: | 2025 | Publication: | Marketing | ISSN: | 0354-3471 Marketing Search Idenfier |
Type: | Article | Collation: | vol. 56 br. 4 str. 317-325 | DOI: | 10.5937/mkng2504317B | URI: | https://rfos.fon.bg.ac.rs/handle/123456789/3247 https://enauka.gov.rs/handle/123456789/1021686 |
M-category: | 51M51 |