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eNauka >  Results >  How emotional intelligence shapes brand loyalty: A forensic approach to Apple and Patagonia
Title: How emotional intelligence shapes brand loyalty: A forensic approach to Apple and Patagonia
Authors: Šakotić, Zorana; Mirčetić, Vuk  
Issue Date: 2025
Publication: Proceedings / 2nd International Scientific-Research Conference ISRCFA 2025
ISSN: 3029-4614 Search Idenfier
Publisher: Tuzla: University FINIRA, Faculty of Economics
Type: Conference Paper
Collation: str. 564-587
URI: https://enauka.gov.rs/handle/123456789/1026711
Metadata source: (Preuzeto iz ORCID-a) Mirčetić, Vuk
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