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Innovative Approaches to Sustainability in the Hospitality Industry: The Moderating Role of Viral Marketing
| Title: | Innovative Approaches to Sustainability in the Hospitality Industry: The Moderating Role of Viral Marketing | Authors: | Gajić, Tamara   ; Blešić, Ivana ; Petrović, Marko D. ; Veljović, Sonja |
Editors: | Almeida, Fernando Luís; Morais, José Carlos; Santos, José Duarte | Issue Date: | 2026 | Publication: | Business Sustainability: Innovation in Entrepreneurship & Internationalisation. ISPGAYA 2022 | Publisher: | Springer Nature | Type: | Book parts | ISBN: | 978-3-031-99150-9  Search Idenfier |
Collation: | vol. 2 str. 73-91 | DOI: | 10.1007/978-3-031-99151-6_7 | VBS COBISS: | 187027465 | URI: | https://enauka.gov.rs/handle/123456789/1028395 | Metadata source: | (Preuzeto iz ORCID-a) Gajić, Tamara | M-category: | Mp. category will be shown later |
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