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Self-concept as a significant determinant of brand choice and consumer buying behaviour
| Title: | Self-concept as a significant determinant of brand choice and consumer buying behaviour | Authors: | Starcevic, Sladjana   |
Issue Date: | 2011 | Publication: | Marketing | ISSN: | 0354-3471 Marketing Search Idenfier |
Type: | Article | Collation: | vol. 42 br. 2 str. 106-117 | DOI: | 10.5937/markt1102106s | URI: | https://enauka.gov.rs/handle/123456789/1030170 | Metadata source: | (Preuzeto iz CrossRef-a) Starčević, Slađana | M-category: | 51M51 |
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