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| Title: | The national cultural dimensions influence on celebrity endorsement | Authors: | Marković, Ivana; Rabasović, Biljana; Borisavljević, Katarina   |
Issue Date: | 2026 | Publication: | Serbian Journal of Management | ISSN: | 1452-4864 Serbian Journal of Management Search Idenfier |
Publisher: | Bor : University of Belgrade, Technical faculty, Management Department | Type: | Article | Collation: | vol. 21 br. 1 str. 71-83 | DOI: | 10.5937/sjm21-59562 | WoS-ID: | 001794841300005 | Scopus-ID: | 2-s2.0-105041866430 | VBS COBISS: | 188860937 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/188860937#izum.si https://enauka.gov.rs/handle/123456789/1032582 |
URL: | https://sjm06.com/Online%20First/21%281%292026/SJM_21_1_2026_71_83_OF.pdf | M-category: | 23M23 |
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