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The impact of AI-driven personalization on consumer behavioral intention and satisfaction in digital advertising
| Title: | The impact of AI-driven personalization on consumer behavioral intention and satisfaction in digital advertising | Authors: | Nikolić Ristić, Dragana   ; Mamula Nikolić, Tatjana ; Milovanović, Mirjana |
Issue Date: | 2026 | Publication: | Economy and Market Communication Review | ISSN: | 2232-8823 2232-9633 Časopis za ekonomiju i tržišne komunikacije- Economy and Market Communication Review (Bosnia and Herzegovina) Search Idenfier |
Publisher: | Banja Luka : Panevropski univerzitet "Apeiron", Fakultet poslovne ekonomije | Type: | Article | Collation: | vol. 16 br. 1 str. 21-38 | DOI: | 10.7251/EMC2601021R | WoS-ID: | 001777137900002 | URI: | https://enauka.gov.rs/handle/123456789/1037946 | URL: | https://emc-review.com/sites/default/files/EMC%20-%20godina%20XVI_broj%201%20WEB%20FINAL.pdf | Metadata source: | (Preuzeto iz ORCID-a) Nikolić-Ristić, Dragana | M-category: | 23M23 |
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