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Title  : | Artificial intelligence as a driver of innovation in digital marketing | Authors: | Stojanović, Danijela   ; Stojanović, Dijana; Stanisavljević, Nenad |
Issue Date: | 2026 | Publication: | Marketing and smart technologies - José Luís Reis, Enrique Bigne, Zorica Bogdanović, José Paulo Marques dos Santos Smart innovation, systems and technologies |
ISSN: | 2190-3018 Smart Innovation, Systems and Technologies (Germany) Search Idenfier |
Publisher: | Cham : Springer | Type: | Conference Paper | ISBN: | 978-3-032-16284-7 Search Idenfier |
Collation: | str. 187-199 | DOI  : | 10.1007/978-3-032-16284-7_12 | Scopus-ID : | 2-s2.0-105039049314 | VBS COBISS: | 193007881 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/193007881#izum.si https://enauka.gov.rs/handle/123456789/1038802 |
M-category: | Mp. category will be shown later |
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