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Title  : | Artificial Intelligence as a Driver of Innovation in Digital Marketing | Authors: | Stojanović, Danijela   ; Stojanović, Dijana; Stanisavljević, Nenad |
Issue Date: | 2026 | Publication: | International Conference on Marketing and Technologies: Marketing and smart technologies : proceedings of ICMarkTech 2025 | ISSN: | 2190-3018 Smart Innovation, Systems and Technologies (Germany) Search Idenfier |
Publisher: | Springer | Type: | Book parts | ISBN: | 978-3-032-16284-7 Search Idenfier |
Collation: | str. 187-199 | DOI  : | 10.1007/978-3-032-16284-7_12 | URI: | http://ebooks.ien.bg.ac.rs/2320/ https://enauka.gov.rs/handle/123456789/1040816 |
M-category: | Mp. category will be shown later |
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